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It all began as a dream and a plan on a pad of paper. Dave Liniger had a controversial idea to build a real estate powerhouse where experienced, productive agents would keep more of their commissions and enjoy the freedom to run their business as they saw fit. Liniger had experienced the maximum-commission model and realized it would appeal to full-time, serious professionals who would rather contribute collectively to office expenses than settle for a traditional commission split. Combining the model with robust marketing and other agent services for the first time was revolutionary genius, and it absolutely changed the real estate landscape forever.